Our program


Inspire to Lead a Healthful Lifestyle

The goal is to both introduce and inspire young people to lead a healthful lifestyle. With messaging coming from athletes, our message is resonating well.




As we kick-off our 2018 Ride to End Obesity season, underwritten in large part by Barona Resort and Casino, we continue to celebrate our expansion and ultimately our ability to reach more young people with the positive message of staying active, eating well while introducing them to BMX racing. We are excited to continue our partnership with HARO Bicycles and USA’s Cycling Director and Olympic Gold Medalist, Jamie Staff. In additional to reaching both middle school-aged youth and many Elementary students in the Poway Unified School District, Dale Holmes Racing forged a new partnership with Toby Wells YMCA to serve select schools in San Diego Unified School District with our Ride to End Obesity program benefiting children of military families. Our team remains committed to doing our part to educate young people with a positive message while promoting the sport of BMX Racing.


Ride To End Obesity is excited to work with both Haro and with USA Cycling’s BMX Director and Olympic Gold Medalist Jamie Staff on this year’s RTEO after-school program. We have had the pleasure of educating hundreds of kids with positive messaging on eating well, staying active, the fundamentals of BMX and being kind to others. The program continues to grow in its reach, as now we are not only serving all middle schools in Poway Unified School District in San Diego County but also many of their Elementary schools as well.

Photo Credit: Joey Cobbs


Our RTEO Team is excited to kick-off our 3rd year of encouraging young people to make healthful decisions, both in what they eat and in what they do, while also enabling them to get outside and ride bicycles onsite at schools. According to the Centers for Disease Control, statistics of obesity in young people are staggering:

• Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years.

• The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to nearly 21% over the same period.

• In 2012, more than one third of children and adolescents were overweight or obese.

• Overweight is defined as having excess body weight for a particular height from fat, muscle, bone, water, or a combination of these factors. Obesity is defined as having excess body fat.

• Overweight and obesity are the result of “caloric imbalance” – too few calories expended for the amount of calories consumed – and are affected by various genetic, behavioral, and environmental factors

Prevention is vital to combatting the growth of obesity in our young people. Ride to End Obesity is an after school program offered through ASES in the Poway Unified School District with the specific goal of educating young people, with messaging from athletes on proper nutrition, the importance of staying active, avoiding destructive decisions, bicycle and street safety, and unleashing their fullest potential.

Our team vans come outfitted with enough bicycle and safety gear for all participants to take part in an on-bike segment following the interactive classroom discussion. It is fitting that the Centers for Disease Control agrees that Prevention is the primary method we must use to overcome the growth in obesity stating, “Schools play a particularly critical role by establishing a safe and supportive environment with policies and practices that support healthy behaviors. Schools also provide opportunities for students to learn about and practice healthy eating and physical activity behaviors”.

Our Team is excited to do its part to help young people stay active and be productive!

Photo Credit: Joey Cobbs


Our Ride to End Obesity (afterschool program) is now successfully in its second season of educating young people on the importance of eating well, staying active, bike and street safety and the fundamentals of BMX Racing. According to the Centers for Disease Control, obesity is now a larger epidemic threatening the health of young people then cancer. The need for education on healthy habits is vital. Further research also demonstrates that overweight youngsters are more likely to be bullied or to even become bullies, which is another pressing issue facing our youth in America today.

According to Jodi Grant with the Afterschool Alliance, “Afterschool programs have a critical role to play in building a strong future for our country by ensuring bright futures for our kids — and that includes fighting the nation’s ongoing battle against childhood obesity. We’ve known for a long time that afterschool, before-school, and summer programs keep kids safe, inspire them to learn, and help working parents.

“Kids on the Move: Afterschool Programs Promoting Healthy Eating and Physical Activity, our new special report in the America After 3PM research series, reveals that they also do a tremendous amount to help keep kids healthy, now and for the future”.

Our program’s messaging is targeted to middle-schoolers, as they are at the pivotal age of beginning to gain independence and to make decisions on their own relative to what they eat and how much they move. We are proud to report that directors of the Poway Unified School District’s (PUSD) ASES (After School Education Program), have seen marked improvements in both their kids eating choices and excitement about staying active. In fact, we invite you to review our Letter of Support provided by PUSD demonstrating the strong benefits associated with our program: CLICK HERE.


The Centers for Disease Control has published numerous findings on the growing epidemic of childhood obesity in America. Additionally, there is a dramatic play deficit in America (a lack of exercise and movement) further contributing to the obesity epidemic. These findings are astounding and our team is committed to doing our part to help young people get healthy and stay active while introducing the sport of BMX.

With primary underwriting from Barona & Wal*Mart along with our other sponsors, our team will partner with the Poway Unified School District to roll out a 10 visit program as part of the ASES after school activities beginning in March 2014. The team will visit schools in the district and conduct a 90 minute interactive presentation educating young people on the importance of being healthy, making smart food choices, staying hydrated and getting at least 60 minutes of exercise a day. Students will meet professional BMX racers, including World Champions and Olympians. Our company vans will come outfitted with enough bicycles, helmets and safety equipment for all kids to take part in an onsite riding clinic as part of the program. The goal is to both introduce and inspire young people to lead a healthful lifestyle. With messaging coming from athletes it is believed the message will resonate further.

Every child will receive a Ride to End Obesity t-shirt, a Wal*Mart bag with healthy goodies and coupons to local stores offering healthy choices and a copy of Dale’s Robbie Reader book. A pre and post questionnaire will be distributed in an effort to gain an understanding of the progress made.

Following this initial pilot program the goal and plan is to offer additional visits to schools in the district to help young people develop new, healthful habits.